Top Level And Second Level Domain Parts

How To Choose A Domain Name For Your Blog

Choosing a domain name is not something you can take
lightly. Nowadays, a domain name is as important as a business name, and
ideally, they’re the same.

In this guide, we’ll take you through the ups and downs of choosing the perfect domain name.

In total, there are 20 tips to make sure you come out the other end with a domain name you’re proud of: one that’s catchy, memorable, and relevant to your business.

Let’s get started!

What is a domain name?

A domain name is the address of your website that people
type in the browser URL bar to visit your site.

In our case that’s

Without a domain name, people wouldn’t be able to find you.

Notice how the domain name consists of two parts. Reading from right to left, you can see:

  1. The Top-Level Domain (TLD) is the extension – e.g. .COM
  2. The Second-Level Domain (SLD) is the identity of your site – e.g. bloggingwizard

The TLD is
essential for a domain to function, and you can choose from hundreds of
different extensions.

The original top-level domains (TLDs) are: .com .net .org .int .gov .edu .mil etc.

Then there are country code top-level domains (ccTLDs), including: .au (Australia) .de (Germany) .fr (France) .in (India) .jp (Japan) .ph (Philippines) .uk (United Kingdom) etc.

And since 2011 we have a load more generic top-level domains (gTLDs), including: .tech .shop .biz .club .live .photography .music .cards .bike .agency .city .digital etc.

Although, as you can see in this table, .COM is by far the most popular TLD:

Usage Statistics Of Top Level Domains

The SLD is where
you can choose almost any name you want, as long as it’s not already been
registered by someone else, to go in front of the domain extension.

So let’s take a look at how you go about choosing and
registering your domain name.

20 tips for choosing your domain name

In this next section, we’ll guide you through the process of
choosing your domain name.

We’ve broken the process into four steps:

  1. Things to consider before choosing your domain name
  2. How to create a brandable domain name
  3. Things to check with your domain name
  4. How to choose the best domain extension

Note: The advice below is based on purchasing a new domain name rather than a parked or existing domain name. However, a lot of the advice below will still apply.

Step 1 – Things to consider before choosing your domain name

#1 – Should I use my own name?

If your website is about yourself, either a personal blog or
your business website, then it makes sense to consider using your own name.

For example, consider my fellow copywriters Amy Boylan and André Spiteri:

Both options work. But one main advantage of using a brand
name is that it’s more flexible. For example, say André decided to expand his
business and run a copywriting agency, then Maverick Words could still be used.

#2 – Should I use a keyword domain or a branded domain?

A keyword domain is a domain name with keywords in it, such

A branded domain is a domain name without the keywords in
it, like

A few years ago, it was considered beneficial from an SEO
perspective, to choose a keyword domain so you could rank your website faster
and higher.

Nowadays, that’s not the case, as Google’s John Mueller explained, and the consensus is that a branded domain works best.

Although it doesn’t
have to be as obscure as

#3 – Should I use a generic or specific domain name? 

It depends. This is a tricky one because nobody knows what
the future holds.

On the one hand, it’s good to choose a domain name that
describes your brand. But on the other hand, you don’t want to get too specific
in case you want to offer more services or products in the future.

For example, if you provide SEO services and chose, what happens if you want to offer more digital marketing
services in the future?

So, if possible, give yourself some “wiggle” room in case
you want to change. Always consider the long-term.

Step 2 – Creating a brandable domain name

In this section, you’ll discover how to get inspired and
create your brandable domain name. At this stage, it’s better to come up with a
handful of potential ideas.

#4 – Choose a short name

Short names work best for several reasons. For starters,
they’re easy to remember, spell, and type.

You only have to think of the most popular sites like
Google, Bing, Yahoo, Amazon, Apple, to realize there must be a logical reason
for choosing a short domain name.

However, it might be challenging to come up with a one-word
name unless you create a new word. (More on that later.)

#5 – Make it catchy and memorable

Two-word combos work particularly well. Here are a few

I think this comes down to the rhythm when you say the name.
Try saying a few out loud, and you’ll see what I mean. And because it sounds
good, it sticks. It’s catchy and memorable.

#6 – Check your competitors

It’s always worth checking what sort of name your
competitors are using. If you examine a niche or industry, you’ll see they
often follow patterns.

For example, in the tech industry, there’s TechRadar and TechCrunch. And in the beard grooming niche, you’ll find Beardbrand and Beardoholic.

Note: Did you notice those examples all happen to be two-word combos?

#7 – Brainstorm

Now you’re getting into the flow, it’s time to get a pen and
paper and start writing a few ideas down. Don’t think too hard or too long,
just write something. Pick words related to your niche, products, services. Or
just make-up a word.

Try and get ten words down on paper. And if you wish, ask
your friends and family to throw in a few ideas too.

#8 – Try naming formulas

Over the years, Adam has managed a few websites with some
top names.

So how does he do it? 

When he’s creating a domain name, he uses his magic formula:

blog name = [topic or audience group] + [end goal or transformation]

For example, here’s how he applied the formula to his latest

Funnel Overload = [marketing funnels] + [creation and execution]

Have a go and see if you can use the formula for your domain

#9 – Create new words

Sometimes it seems like all the best names have been taken.
But don’t despair. You can flex your creative muscles and create new words.
That’s what well-known brands like Google, Bing, and Yahoo did, so why can’t

If you want a little help making up words, then try using Wordoid.

The tool has some input parameters on the left-hand side
where you select your Language, Quality, Pattern, Length, and Domain, and it
generates ideas.

For example, here are some suggestions for high-quality
wordoids in English, that are no more than 10 letters long:


An alternative to Wordoid is Panabee. Here, you enter a couple of words, such as ‘guitar licks’, and Panabee generates loads of suggestions derived from phonemes, syllables, abbreviations, suffixes, prefixes, and popular domain trends:

panabee 1

Panabee also lists related terms for each topic, which can
give you ideas you’d not thought of, plus it checks the availability of
domains, app names, and social media profiles:

panabee 2

#10 – Merge words

Merging two words to form a new word is another way of creating a unique word. The technique is called a portmanteau, and the idea is to blend the sounds and meanings of two words. For example:

  • alcopop, from alcohol and pop
  • blog, from web and log
  • freemium, from free and premium

#11 – Use a domain name generator

If you still need some inspiration, then why not try a
domain name generator? These tools all work in a similar way where you enter a
topic and get a list of domain name ideas. Here’s what each one generated for
the topic of ‘football’:

lean domain search
shopify name generator

Step 3 – Things to check with your potential domain name 

By now, you should have come up with a few ideas for your
domain name. But before you go any further and start registering names, it’s
worth checking a few things.

#12 – Avoid using hyphens and numbers

Ideally, you want to avoid using hyphens and numbers in your domain name. Numbers look a bit cheesy – e.g. And hyphens (or dashes) don’t look so good either – e.g., plus there’s a chance that users will forget them, and enter instead.

#13 – Make sure it looks right

Another check is to make sure your domain name doesn’t spell other words inadvertently. For example, the brand name Who Represents was okay until the words joined to form the domain name It’s one of many embarrassing cases.

#14 – Make sure it’s easy to type

on the theme of good looks, try to avoid using double letters in your domain
name, which you may get when you join two words, like Again, there’s a chance users will forget there are two
letters the same and mistype the name.

#15 – Make sure it’s easy to pronounce and spell

Away from typing, you also want to make sure your domain
name is easy to pronounce. When your website comes up in conversation, people
should intuitively know how to say and spell the name.

Note: I made this mistake with my first website Byte of Data and was continually having to make sure people used Byte rather than Bite.

#16 – Make sure the name is available on social media

If your domain name ideas are still looking good, then now
is a good time to see if they’re available on all the social media networks. As
part of your overall branding, it makes sense to keep the same social media
handle as your domain name, so people become familiar with it and know how to
find you on each channel.

#17 – Avoid copyright and trademark issues

The last thing you need is a lawsuit for copyright or trademark infringement, so make sure you check your potential domain name on these government websites: US Copyright Office and US Patent and Trademark Office.

Also, don’t be tempted to try and use a well-established
brand name on a lesser-known gTLD, such as, because the company
will most likely challenge you, and you’ll be fighting a losing battle.

Step 4 – Use the best domain name extension

The final step, once you’re happy with your domain name
ideas, is to find the best domain extension.

#18 – Choose “.com” first

As we saw earlier, .COM is by far the most popular domain
extension, and users intuitively type .com when they enter a website in their

It’s the most-established and most-trusted domain extension.
So, if it’s available, always go for the .com extension.

If it isn’t available, then you could consider using another TLD, like .NET or .ORG. But you face the prospect of losing traffic to the existing .COM site. For example, is the website of a US voice-over artist. Imagine the confusion and potential lost traffic if I’d decided to go with (Plus, believe me, people always misspell my name!)

#19 – Choose your ccTLD

Depending on your business, it may make more sense to choose
your country code top-level domain
For example, if you run a French restaurant in Paris, serving
traditional French food, then the .FR ccTLD might be more appropriate.

#20 – Consider other domain extensions

There are now hundreds of domain extensions to choose from, so you can consider choosing one of the new gTLDs. For example, the .io extension is quite popular with tech and SaaS startups, like But, our advice is still to go for .com whenever possible.

How to buy your domain name

With everything checked off from the previous section, it’s
time to buy your domain name.

Make sure you buy your domain from a reputable domain registrar company that’s registered with ICANN (the Internet Corporation for Assigned Names and Numbers).

There are plenty of places to buy your domain name, but we recommend Namecheap.

Note: Many web hosts also offer domains, sometimes bundled as part of a first-year package. But for security and convenience, we recommend buying your domain name separately.

Check availability

Head over to Namecheap and enter the domain you want. If .COM is available, you can register it straight away. If not, you’ll see a list of all the alternative gTLDs.

Consider buying the
other extensions as well

You may want to consider buying the other TLD extensions, as
well as .COM, to avoid anyone setting up a competing site or misusing your
brand name.

Consider buying the

Some people also buy the likely misspellings of their domain name and set up a redirect to the correct site. That’s precisely what did when they bought

Set your domains to
renew automatically

You usually register your domain name for 12 months. Towards
the end of that period, you should get an email reminding you to renew your
domain before anyone else nips in and “steals” it from you. But with Namecheap,
you can set your domain name to renew automatically, so there’s no chance of
you forgetting.

Register your
corresponding social media handles

Now you’ve purchased your new domain name, don’t forget to
register the identical social media handles to complete your branding package.

Final thoughts

Your domain name needs to make a good first impression as
well as lasting a long time. It’s an integral part of your branding that can’t
be taken lightly.

Take your time to work through all the tips above to help you choose a domain name that you’re proud of. One that’s catchy, memorable, and relevant.

Need more help with your blog? Check out these popular guides:

Disclosure: This post contains affiliate links. This means we may make a small commission if you make a purchase.

How To Choose A Domain Name

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