Best Free SEO Tools to Improve Your Ranking
As an SEO, you want to accomplish more tasks in less time. Whether it’s fetching all the meta tags from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been your savior for savvy marketers. This post will present some awesome free SEO tools that are perfect for any marketer looking to save their precious time on routine tasks like setting up 301 redirects and checking Google PageSpeed Insights! One of the most important aspects of a digital marketing strategy is SEO. A good SEO plan can help one find their target market, and have a better chance at achieving business goals more effectively than those without an elaborate search engine optimization (SEO) strategy in place. A successful online presence starts with well-thought out keywords that are relevant to your company’s needs as you work on gaining visibility for your product or service within the internet marketplace.
Internet use has become a trend, and businesses are realizing that they need SEO or Search Engine Optimization if they want their website to be seen when people look for it on Google, Yahoo!, Bing, etcetera. It’s no longer enough just having an appealing logo and catchy slogan; you have to make sure that anyone looking at your site will find what he/she needs easily by using keywords related specifically to whatever product or service you offer. Search Engine Optimization – SEO is the only way to get your business noticed in an online search. The best free SEO tools are a limited set of tasks. Opt for the paid version only when you see the need to use all features offered in these great tools!
These top-rated and reviewed SEO apps will help take your digital marketing game up two notches, so that you can rank higher on search engines like Google, Bing, and Yahoo. We’ve put together an exhaustive list with options suited for every budget — ranging from $0-$200+/monthly; or even as low as $2-$150 one time purchase fees (prices may vary depending on different package deals). So go ahead: choose wisely among our extensive listing below – we guarantee it’ll be worth your while!
Page loading speed is one of the most important elements to a website and can affect whether or not users stay on your site. Google’s free tool, PageSpeed Insights will check how fast your page loads and give you suggestions for improvement so that user satisfaction can increase as well!
How to Use This Tool
Enter your site or blog’s URL, click the “analyze” button, and the tool will automatically check the speed and overall user experience of your site and provide a score – for both desktop and mobile UX. Here’s how the scores rank:
- A score of 90+ means that your site is FASTER than most other sites.
- A score between 50-90 is considered AVERAGE.
- A score below 50 means that your site is SLOW.
You need to opt for a score above 90 to offer your users a better site experience and to increase your chances of ranking higher in the search results.
- The tool checks the speed of your website on both desktop and mobile.
- You can quickly classify your website as fast, average or slow.
- It also provides suggestions to improve your page’s performance metrics.
Why It’s Useful
In July of 2018, Google announced a major update to its mobile ranking factors: page speed became a top ranking factor for mobile searches. So Google PageSpeed Insights is useful because it helps you optimize your site for page speed which is important to avoid any penalties. [Free-Trial] Test Drive SEMrush For Free: SEMrush is an all-in-one online visibility and content marketing suite that can help you with boosting your search rankings.
Speaking of mobile – search queries on mobile devices are increasing day by day and therefore it’s important to optimize your site for mobile devices. Mobile-Friendly Test is a free tool that lets you check the responsiveness of your website on a mobile device.
How to Use This Tool
Enter the URL of the site that you wish to test and then click the “run test” button. In just a few seconds, you will know if your website is mobile-friendly or not.
- The tool quickly checks whether your website is mobile friendly or not.
- It suggests various ways to optimize your site for mobile devices. Some suggestions include using legible font sizes, sizing content to viewport, and sizing tap targets appropriately.
Why It’s Useful
Creating a responsive site that automatically adapts itself as per the mobile device used by the visitor is a great way to improve the user experience. Google’s Mobile-Friendly Test tool quickly checks whether your website is suited for mobile audiences or not. It also provides a list of suggestions that you can implement in order to make your website mobile friendly and avoid higher bounce rates from frustrated site visitors.
As defined by XML.com, “A schema is a model for describing the structure of information. It’s a term borrowed from the database world to describe the structure of data in relational tables. In the context of XML, a schema describes a model for a whole class of documents.” Schemas provide users with an enhanced experience in which they are presented with specific details about a particular company or organization on search engine results pages (SERPs). With this tool, you can customize how your business looks in the SERPs, including your reviews, operating hours, events, etc.
How to Use This Tool
Select the type of markup you wish to create from the drop-down on the left side and enter the details related to your business. The tool will automatically generate a JSON-LD schema data on the right side of the page. You can copy the code and paste it in the <HEAD> section of your HTML document.
- You can integrate the schema code easily – it’s as simple as copying and pasting.
- The tool has a free WordPress plugin version.
- There’s also a Schema app which you can try for free for 14 days.
Why It’s Useful
Most businesses are still missing accurate schema data on their website. With the help of this tool, you can quickly generate the required schema data and add them to your important business pages. This will enable search engines to better understand the content in your web pages and will enable your pages to rank higher in the search results.
As defined by Google, “A sitemap is a file where you provide information about the pages, videos and other files on your site, and the relationships between them. Search engines like Google read this file to more intelligently crawl your site. A sitemap tells the crawler which files you think are important in your site, and also provides valuable information about these files.” Having a sitemap is another way to have a highly indexable website. This tool allows you to create a sitemap for your website with both XML and HTML variants.
How to Use This Tool
Just enter the full URL of your website and the tool will start generating the sitemap:
- You can get your sitemap ready quickly without the need for any registration.
- The tool emails you the generated sitemap so that you can put it on your site at a later time.
- The results include the number of pages, broken links, XML file content and the link to the sitemap file.
Why It’s Useful
Sitemaps helps to improve the crawlability of a website. With the help of XML Sitemaps, you can create separate versions of HTML and XML sitemaps that is beneficial for both the user and the search engines.
You can create a sitemap for up to 500 pages in the free version. If you have a large site, then you need to purchase the premium version for $3.49 per month. This will let you create a sitemap for an unlimited number of pages. [Free-Trial] Test Drive SEMrush For Free: SEMrush is an all-in-one online visibility and content marketing suite that can help you with boosting your search rankings. Click here to start your free trial!
Robots.txt is a special file that tells search engines which pages to index from your website. The tool lets you generate the robots.txt file that commands the search engine crawlers which pages on your site should be crawled and which ones are to be left out.
How to Use This Tool
Choose the command (disallow or allow – by default every file is allowed) and enter the name of the file or directories. The code to be added in the robots.txt file will get displayed in the text right below the rules area.
- You can easily disallow crawling of directories and files and instruct the robots how to crawl your site.
- The tool is free to use and generates the required text file in seconds.
Why It’s Useful
You definitely don’t want search engine bots to access confidential information related to your customers and make them public. This is where robots.txt file comes handy. The Robots.txt generator from SEO Book helps you to generate the required code in seconds so that you can add it to your site.
SEOquake is one of the most popular SEO tools that is free to use. It’s an extension that displays an SEO overview of any given page through a toolbar or SERP overlay.
How to Use This Tool
You need to install the SEOquake extension on your browser. Chrome, Mozilla, Safari and Opera are supported. Once the extension is installed, you will see a toolbar in your browser. You can quickly run a complete SEO audit of any website using this tool:
- It displays the total number of indexed pages, domain age, social shares and external links.
- This tool’s shining quality is its fluidity. Instead of individually checking sites through a standalone tool, you can view real-time stats as you browse.
- SEOquake also offers a free on-page audit tool so that you know if there are any errors on your site – and, of course, they offer tips on how to correct these errors.
Why It’s Useful
It’s pretty useful because you can conduct a complete SEO audit in a flash. This tool comes in handy when you are short on time and need to examine a lot of URLs fast.
SEO Site Checkup lets you instantly analyze SEO issues, understand your competitor’s SEO profile and generate reports that you can act upon.
How to Use This Tool
Simply enter the URL of your website and click on “Checkup!”. The tool will analyze the URL and provide a score out of 100. The greater the score, the better your website is in terms of SEO.
- The tool checks the on-page factors of the website, like meta tags and keyword usage.
- It checks the speed and security of your website.
- It conducts a mobile design check which helps to see whether the site is mobile friendly or not.
- It also conducts structured data test, 404 pages test and canonical tag test.
Why It’s Useful
Other than the SEO score of your site, this tool also relays information on how you can fix the analyzed issues pertaining to SEO, such as speed, security and mobile usability. You simply enter your URL to see how your website is currently performing.
The free version allows up to five check-ups in one day, though you must create a free account in order to check more than one website each day. If you need to generate more than 300 reports per month for more than three websites, you’ll need to purchase a paid plan starting at $24.95 a month.
It’s essential that you know how each of your pages are performing based on their keywords – and this keyword rank checker can help. You can search for the keyword and domain or the keyword on both Google and Yahoo. You can also see the current ranking depending on the device used.
How to Use This Tool
Simply enter the keyword that you wish to track and the domain name. The tool will automatically check the rankings of the particular domain for the selected keyword.
- You can easily track the ranking of your website on selected locations without manually checking them on Google and without the use of VPN.
- SERPs also offers other free tools like Keyword Research Database and Google Location Changer.
- With the help of the Location Changer, you can track the position of your keywords on several locations.
Why It’s Useful
You can easily track the rankings of keywords without having to manually check them on Google.
With the free version, you can check just one keyword at a time, but for tracking up to 1,000 keywords, you need to purchase the Premium version for $99 a month.
Duplicate content is the bane to your SEO success, so you need to check your website to see if there are any duplicate pages. This is where Siteliner comes in handy.
How to Use This Tool
Simply input your URL and click “Go.” From there, you’ll see all the pages that have duplicate, common or unique content. This tool will also check for broken links on your site.
- The tool checks the total number of duplicate pages on your site.
- It also checks the number of broken links and skipped pages.
- You can download the report as a PDF file.
Signing up for the premium version is free and allows unlimited monthly checks on up to 25,000 pages. Above that, you need to pay for the tool. Cost is $0.01 for every page scanned.
Screaming Frog is a desktop program that can be installed locally on any PC. It works as a website crawler and log analyzer for conducting comprehensive technical audits of any website.
How to Use This Tool
You need to download the software by clicking on the download button. Once installed, click on the Screaming Frog icon on your desktop to open the tool. Enter the URL you wish to crawl and click on start. The tool will automatically crawl and fetch all the data related to the URLs for further review.
- This tool helps to evaluate onsite SEO factors, including server errors, broken links, duplicate pages and blocked URLs. It also crawls your website to analyze title and meta descriptions, determining required length and relevance.
- It can also outline whether there are any missing elements. For additional data, the tool integrates with Google Analytics where users are able to generate error reports.
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Why It’s Useful
Screaming Frog is extremely useful in fetching a set of URLs and analyzing the important details like the meta tags or broken links. This tool saves a lot of time and helps to improve SEO.
With the free version, the tool has a crawl limit of 500 URLs. If you wish to analyze more than 500 URLs then you need to subscribe to the Premium version priced at £149 (~$195) per year.
This is an option in Google Chrome that allows you to browse in private mode.
How to Use This Tool
Open Chrome and click on the File Menu. Now, choose New Incognito Window from the list. Continue to browse the Internet under the Incognito mode without the need to track cookies and browsing history.
Why It’s Useful
Incognito searching is a great way to see how popular your keywords are, as well as what the most popular search terms are within your niche. Because the autofill options are not affected by your previous searches and browser history, the keywords that you see, as well as the search results, are exactly in the order that Google would rank them. Use Incognito for preliminary research on where you rank or popular keywords you could rank for. But for an in-depth analysis (which you probably will need), you should definitely combine this method with other tools on this list.
I am assuming that you are already using this, but for those who are very new to SEO, this is the tool you must definitely use on a weekly basis at least. Google Analytics should be the hammer in any SEO toolkit. This free and easy-to-use tool is what all your other tools should complement.
How to Use This Tool
You need to sign in to your Analytics account to start using this tool. First-time users can create a new account for free. Thereafter, you need to add your website in Google Analytics as a property. The instructions for adding a new property is provided here. Once you have added your website as a property, navigate to Tracking code under the property column and copy your tracking code. Paste this tracking code right after the <HEAD> tag on each page of your site.
Once this is done, you will be able to obtain valuable information related to your site when you login to Google Analytics. You can see the number of visits to your site, the channels that are sending you the maximum visitors, time on page, bounce rate and other important metrics.
- With Analytics, you can see how much traffic is coming into your site, and the ways in which people are getting there.
- With the help of Campaign Parameter tracking, you can easily find out which campaigns are generating the maximum traffic and conversions.
- With the help of Goal Tracking and Funnel Conversion Path, you can find out how many users are converting and which path they are using for conversion.
- With the help of the Audience Reports, you can better understand your audience, like their age and the device they are using to reach your site.
Why It’s Useful
The tool provides a lot of data that comes directly from Google. You can identify the total traffic to your site, the total conversions and the total revenue generated from your site. You can trust the data and take the required actions in order to further optimize your site.
Netpeak Spider is an SEO crawler for regular SEO auditing, quick issues search, system analysis, and website parsing. It’s a desktop tool that can be installed on Windows OS.
How to Use This Tool
You need to create a free account with Netpeak software and install the Netpeak spider on your computer or laptop. Once it is installed, click on the Netpeak spider icon on your desktop in order to open the software. Once opened, you need to enter the URL to be analyzed in the “Add URL” bar. The crawler will start fetching the URLs and present the issues within minutes.
- Using this tool, you can analyze incoming and outgoing links, find broken links and redirects, consider indexation instructions, and identify duplicate content.
- You can quickly analyze titles, meta descriptions, H1 headers, full pages, etc.
- Another unique feature is the ‘Scraping’ function. It provides custom search and extraction of source code or text via four types of search: ‘Contains’, ‘RegExp’, ‘CSS selector’ or ‘XPath’.
Why It’s Useful
Customize how your web pages appear in the search results Limitations: None Brought to you by
Try our full stack of brand building tools
We’ve built a full stack of social media tools to help modern brands grow their awareness, engagement, and sales. Start a free 14-day trial Create custom code so that your reviews, events, organizations, and people are displayed the way you want in Google’s search results. Once you’ve created your schema code, copy and paste into your website. Then, use the next tool to check if the implementation has been done correctly. Alternatives:Merkle’s Schema Markup Generator
Check if your structured data was implemented correctly Limitations: None Always double check to make sure you’re implementing the technical aspects of SEO right. Use this tool to see if your structured data/schema markup was done correctly. Alternatives: Google Structured Data Testing Tool (deprecating soon), Google’s Rich Results Test (currently does not test for all possible schema markups)
View site stats for any domain Limitations: You’ll need a paid account to see every data point, but the free version is good enough to get a snapshot of your competitor’s activity Use this tool to estimate how much traffic a website gets. See a breakdown of traffic sources, locations, and more. A helpful tool for competitor research.
See your ranking position for up to five keywords Limitations: None Enter any website or web page and up to five keywords to see where you rank for each of them. Check your competitors’ rankings too.
Create a sitemap Limitations: Free up to 500 pages Simply enter your site’s URL and some optional parameters, and XML Sitemaps will create a sitemap that you can upload to Google Search Console and Bing Webmaster Tools.
Generate a robots.txt for your site Limitations: None Robots.txt files let the web robots know what to do with a website’s pages. When a page is disallowed in robots.txt, that’s instructions telling the robots to completely skip over those web pages. Alternatives: YellowPipe’s Robots.txt Generator
Check for duplicate content Limitations: Only the top 10 results are shown Enter a URL for a blog post or website, and Copyscape can tell you where else that content exists online. You might find results that you’ll need to follow-up with to help get your SEO in order.
Get alerted of any online mentions of your brand, product or company Limitations: None Enter your brand, company or product name and Google will send you an email if it finds any webpage mentioning those terms.
Upload and analyze your log files Limitations: Up to 1,000 lines If you’re interested to find out what Googlebot is doing on your site, you can look into your website’s log files. Screaming Frog’s Log File Analyser allows you to do that for free. Alternatives: SEOlyzer
Discover the hottest trends Limitations: None SEOs often target topics with high search volume, but that means targeting topics that are already popular. What if you could find and target topics right before they hit the mainstream? Use this tool to do that. Alternatives: Glimpse, Treendly
Generate hreflang tags for your multi-language/multi-country site Limitations: None If your site targets different countries or different languages, you’ll need to set up your hreflang tags properly. Unfortunately, it’s quite easy to mess up, which can cause issues for your site. Enter your site’s URL, the language and country of the URL and the tool will generate the necessary hreflang annotations for you.
See search volumes and CPC data within the SERPs Limitations: None Install this free Chrome extension and you’ll be able to see search volumes and CPC data for any keyword you enter into Google. You’ll also see suggested keyword ideas that are related to your query. Alternatives: WMS Everywhere
Check your site’s mobile-friendliness Limitations: None Enter any URL and this tool will tell you if it’s mobile-friendly. It also tells you what went wrong and what you need to fix.
Check your website’s Domain Rating Limitations: None Enter your URL and see the Domain Rating (DR) of your website. Generally speaking, the higher the number, the more authoritative your website. A high DR has been shown to correlate positively with higher Google rankings.
What are the Best SEO Tools?
Best affordable SEO tool for companies keen on competitor analysis.
Purpose: Competitive research, keyword analysis, and keyword suggestions. GrowthBar is one SEO tool preferred by entrepreneurs, freelancers, content writers, and companies of all sizes because of the wide array of features it offers for the price. Not only is this SEO software inexpensive, but it is extremely easy to set up and use and is also a very intuitive platform. It is a powerful Google Chrome extension that provides critical SEO data in one place. You don’t have to go back and forth separate tools, but just use one and get actionable data. Whichever word you choose, GrowthBar will tell you how difficult it is to rank for the word by checking the competitiveness. GrowthBar offers something unique to their brand called
Searchgestions, according to which you get related keyword suggestions along with the monthly search volumes and keyword ranking difficulty. Once you set up your page, you can also use the SEO tool to determine how your keywords have been performing by checking keyword rankings. It also allows you to check for domain authority, backlinks, Google Ads, page word count, and some other information for any site that can be found through search engines. You can then use this data to identify the specific elements of your page that need to be improved and also determine what your competitors have been doing on their pages.
GrowthBar offers a free trial for 5 days post which you will be charged $29 per month. At this price and the features offered, this is one of the best SEO tools in the market.
Best all-in-one SEO and SEM tool for agencies, small and large businesses, and in-house SEO teams.
Purpose: Keyword research, traffic analytics, content analysis, and competitor research. Even though SEM stands for Search Engine Marketing, SEMrush is one of the best SEO tools that is trusted by internet marketers from all parts of the world and also from different industries. The features that this SEO software offers are not limited to keyword research and keyword suggestions but encompass most SEO features that any business with an online presence would need. The interface may not look very appealing but the features that it offers makes up for that. You can use SEMrush to drastically improve your ranking on the SERP by utilizing the site audit feature along with understanding how crawlers interact with your website.
You can take your content strategy to a whole new level using data-driven insights offered by SEMrush and other tools that help with content research and also write SEO content that helps you rank well. It also offers some other tools like a marketing calendar, SEO content template, and an SEO Writing Assistant. SEMrush also gives you a detailed analysis of your competitor’s online presence and online strategy. It helps you with traffic analytics of your competitors, their social media presence, and preferences, and also helps you identify who your competitors are in organic search. Using this tool, you can keep a tab on your brand mentions across the internet and also know when your competitors have been mentioned. Some other features that SEMrush offers include local SEO, daily rank tracking, help with link building, content optimization, market analysis, PPC keyword research, and website monetization. SEMrush offers over 40 tools that can help you address all your digital marketing challenges.
Best SEO tool that helps you understand your competitors’ performance and SEO strategy.
Purpose: Keyword research, backlink checking, rank tracking. Ahrefs is another all-in-one SEO tool that has all the important features required to improve your SEO strategy. If you already have an SEO strategy in place, Ahrefs can help you determine if there are any flaws or identify areas of improvement using the site audit feature.
Using this tool, you can get a deeper look at what your competitors are doing and how you are performing in competition. Not only can you check the backlinks to your site, but you can also see what sites are linking to your competitor’s page. Ahrefs’ keyword explorer tool is a notch above most other keyword explorers as it not only gives you relevant keywords for a term but also gives you international search data, information about search traffic as well as click data.
Ahrefs is one of the best SEO software as it also helps you with content creation which is an important determinant of your SEO performance. When you type in a topic, you will get hundreds of content ideas which will help you identify what kind of content has been working for a particular topic. You can also use this tool to track your ranking on the SERP, the number of organic clicks to your page, your average position on the SERP for different search terms, and more. Based on the plan you choose, Ahrefs’ Rank tracker also sends you periodic reports about your site’s ranking.
Ahrefs offers a 7-day free trial for $7 post which you will be charged according to the plan you’ve chosen. You can either choose a monthly plan or subscribe to the annual plan and get two months of the same plan free.
Advanced Web Ranking
Best rank tracking SEO tool ideal for mid-sized businesses that have a small digital marketing budget.
Purpose: Keyword rank tracking, SEO reporting, competitor analysis. With Advanced Web Ranking (AWR), digital marketing agencies can now keep track of multiple projects, keywords, and websites from one interface. This SEO tool is best known for its advanced keyword tracking feature. The customization feature offered by AWRmakes it possible to check keyword ranking locally, globally, and also across different devices. You can also check your rankings for any search engine in the world. AWR stores a cached version of real results on the SERPs so that you can have a look at what exactly showed for a customer each time.
It also offers SEO report templates and WYSIWYG report editors which make it easy to generate reports with only those metrics that are important to you. With the help of AWR, not only can you get a list of who your competitors are, but you can also have an inside look at their strategy and compare market shares. You can determine who’s ranking high for your keywords and also see how they have grown over time. AWR also offers white labeling feature where it allows you to customize the AWR interface and upload your own logo and brand elements so that it looks and feels like your brand. A unique feature that AWR offers is that it has a Public Product Roadmap where users can suggest new feature ideas and keep track of implementation.
AWR offers a 30-day full-featured trial and also gives a 30-day money-back guarantee. You can also save 10% if you sign up for the yearly plans offered by AWR.
Best SEO software to improve site visibility.
Purpose: SEO Audit and rank tracking. Sitechecker eliminates the need for you to toggle between applications and tools to determine how your website is doing. You can monitor, measure, improve, and track your website’s performance from one dashboard. This tool is very easy to use and implement and gives actionable data. Sitechecker offers an on-page SEO checker that performs SEO audits for your website and helps in finding technical SEO issues. You can also audit your competitor’s pages by simply installing a plugin on Chrome.
It also has a Website Checker that lets you conduct website audits and check the overall domain to find broken links and issues in other elements. Unlike most other tools, when Sitechecker finds an issue, it also guides how to solve it through its ‘how-to’ guides. Using Sitechecker you can also keep a tab on your competitor’s content strategy and SEO strategy by simply using their URL. Further, you can also track how changes on their site affect their ranking on the SERP. Sitechecker also lets you check how your website ranks organically for particular keywords. You can also see the backlinks to your site using the free backlink checker. It even helps you keep track of traffic to your website and the sources of your traffic, all of this through one dashboard.
Sitechecker offers three different plans that include all features. You can avail yourself of a 20% discount if you opt for the yearly plan. Sitechecker also offers special packages for educational and non-profit organizations.
Best SEO software for businesses that want to keep a close eye on their rankings.
Purpose: Rank tracking and keyword research. Authority Labs is now a part of the digital marketing tools offered by Traject. Using this tool, you can keep a track of your rankings on the SERP daily along with so many other SEO functions. All you have to do is add the URLs, keywords, and locations that you want to track and Authority Labs helps you track your website’s performance in any particular location, in all languages, and across all devices. Not only can you check how your website has been performing, but Authority Labs also allows you to keep a tab on your competitors and their online presence. Authority Labs allows you to white label their services by applying your company logo on their interface.
You can also white-label SEO reports by applying your brand logo and other brand elements. This SEO software also allows you to use your ranking data with Google Data studio reports. Authority Labs also offers a unique feature called Now Provided keywords which are relatively new. The concept behind this feature is that it provides you with those ‘not provided’ keywords that most other SEO tools hide. Authority Labs is a great tool to minutely monitor your website’s tracking, identify content gaps, generate content ideas, compare pages with competitors, and optimize each page individually.
There are four different plans to choose from and also a 14-day free trial offered by Authority Labs. The pricing varies depending mainly upon the number of keywords you want to track and the number of domains you want to monitor.
Best affordable, all-in-one SEO solution for digital marketing professionals.
Purpose: Market intelligence and competitor analysis. Serpstat may not have a very big database when compared to Ahrefs, but it has all the important features that an SEO will need. It also has a very clean and organized interface which makes it easy to find what you are looking for. The features that Serpstat offers include keyword research, search analytics, content marketing ideation, rank tracking, on-page audit, competitor research, and others. Not only can you search for related keywords but also get keyword suggestions for PPC campaigns, get information like search volume, keyword difficulty, competition, get long-tail keywords, get international search information, and more.
Serpstat also helps you identify who your organic competitors are, discover their keyword rankings, and also examine site visibility. The SEO tool also helps you get an idea of your competitor’s SEO, advertising, and content strategy. The market intelligence feature offered by Serpstat along with its SEO tools is what sets this SEO software apart. The tool helps you identify industry leaders, study what they have been doing, determine what you need to do, and many such insights. You can see the backlinks to your and your competitor’s websites, track keyword rankings, discover SEO issues on your page, improve crawl rate, and more. Serpstat also allows you to generate visually rich reports and also allows you to white label them.
Serpstat offers 4 different pricing plans to suit varied business needs. It also offers a 30% discount if you sign up for their 12-month plans.
Best on-page SEO tool for bloggers, news sites, and local businesses.
Purpose: Technical SEO. Yoast SEO plugin is one of the most important and valuable tools that anyone with a self-hosted WordPress site, especially bloggers must have. It helps you optimize every aspect of your page so that it can easily be found on search engines. If you are a beginner to SEO, this plugin can be especially beneficial for you as it has detailed guides for using their tool and also for anyone to become a pro at SEO. All you have to do is install the Yoast plugin on your WordPress site. You can also import your settings from any other SEO tool that you were using previously. Yoast uses three colors, red, orange, and green to indicate how optimized your pages are. This SEO tool is a great help when it comes to content creation as you can set a focus keyword or a phrase that you want to rank for, get related keywords, and synonyms.
It then does a readability analysis to check how easy or difficult it is to read your text. The Yoast SEO Premium, i.e., paid version of Yoast SEO goes a step by providing internal linking suggestions and it also offers a redirect manager that redirects your pages when there is any change in your URL. Yoast also offers a Yoast WooCommerce SEO plugin using which you can optimize your e-commerce website. You can use this tool to drive traffic to your online shop. Another unique plugin is the Yoast News SEO plugin using which you can optimize your news site and inform Google immediately as a news article is published so that it appears at the top in Google’s news carousel. You can optimize your pages for your local audience using the Yoast
Yoast offers 7 different packages with individual and bundled offerings. The pricing of all plugins and subscriptions ranges between $69-$199.
Long Tail Pro
Best keyword research SEO tool for micro-niche blogs and websites.
Purpose: Keyword research and analysis. Long Tail Pro is an ideal SEO tool for micro-niche blogs as it specializes in keyword research and helps you identify keywords that will drive traffic to your website. Even though this tool is known for long-tail keywords, there are many other valuable features that it offers. The tool is very easy to use and quite straight forward. All you have to do is enter your seed keywords and Long Tail Pro will generate hundreds of related long-tail keywords. You can also track the competitiveness for each keyword and check for the profitability of each. If you have multiple websites or projects that you need to manage, Long Tail Pro allows you to create separate tabs so that your search stays streamlined.
While searching for keywords, Long Tail Pro allows you to set filters like rank, search volume, CPC, and others and narrow down your search. You can also use Long Tail Pro to understand your competitor’s keyword strategy by simply entering your competitor’s URL. Once you have narrowed down the best performing keywords, Long Tail Pro lets you do a detailed SERP analysis on them for you to be sure that the keywords will bring the results that you desire. Long Tail Pro also comes with a built-in rank tracker using which you can get daily updates about your ranking for specific keywords. If you are not very proficient with keyword research, Long Tail Pro offers something known as Long Tail Bootcamp and Long Tail University where you can learn the basics of keyword research and also become an expert in digital marketing, content strategy, link building, and more.
Based on the number of keywords, domains and SERP lookups that you want to process, Long Tail Pro offers 3 different plans for you to choose from.
Best SEO software for businesses of all sizes and freelancers.
Purpose: Website crawling and site audit. Even though this SEO software offers all the important SEO features, it is ideal for beginners and intuitive. You can use this page to identify SEO errors on your website and optimize them accordingly to build better websites. Seobility crawlers crawl through your website and linked pages, follow internal and external links, and help identify the scope for improvement. It checks your website for SEO optimization and keywords. Seobility offers keyword ranking monitoring using which you can continuously keep a tab on your website’s ranking.
Through a common dashboard, you can get all the important information related to ranking. This SEO software also allows you to monitor your website locally and at city level. Seobility combines keyword research and rank monitoring which helps in accurately identifying why your page might not be at the desired rank and offers suggestions accordingly. Using this tool, you can also get a better understanding of what your competitors have been doing and get valuable insights into their strategy. You can monitor up to 20 competitors using Seobility. Seobility also helps with keyword research by suggesting related high performing keywords, search volume, average CPC, and competitiveness. A unique tool offered by Seobility is TF*IDF, using which you can get valuable content optimization insights by analyzing the content of other good performing websites.
Seobility offers three different pricing plans. If you would like to monitor only one domain and are a freelancer or a blogger, you could sign up for the free plan. Businesses and professionals can benefit from the paid plans as they include many more features compared to the free plan.
Best SEO tool that offers quality SEO information about competitor websites.
Purpose: SEO audit and domain comparison. What makes SEOquake one of the best SEO tools in the market is that not only does it provide help with some of the most important SEO parameters but it is also a free tool. SEOquake comes in the form of a free plugin and all you have to do is install it on your browser. Currently, it supports Google Chrome, Mozilla Firefox, Internet Explorer and Opera. Once installed, you can instantly check how any website has been performing on SEO parameters. SEOquake allows you to conduct site audits so that you can identify if there is any scope for optimization on your page.
You can also check if your website is compatible with mobile devices using SEOquake. When checking SEO parameters for a website, SEOquake also gives you a detailed report about the keywords found on the pages. Using SEOquake you can also do a thorough analysis of the results on the SERP and determine what you need to be doing to get there. It allows you to check the backlinks to your website and also to your competitors. You can identify a lot of untapped opportunities by simply analyzing the data that this SEO software helps you with. One of the best features that SEOquake offers and is known for is the domain/URL comparison feature that it offers. This feature allows you to compare multiple competing URLs or domains and also allows you to choose what you would like to compare.
SEOquake offers its plugin free of cost.
Best SEO software that digital marketing agencies can use to conduct website audits for clients.
Purpose: SEO audit, White Label reporting. Not only does SEOptimer conduct SEO audits to evaluate important SEO parameters, but it also helps users analyze social media visibility, run security checks, and check for compatibility with mobile devices. All you have to do is enter the website’s URL that you want to audit. Along with identifying problems on a page, SEOptimer also offers recommendations on how those issues could be resolved. Additionally, you can also keep a track of your website’s ranking for different keywords and keep optimizing your website to rank higher.
One of the best features offered by SEOptimer is the ability to White Label Reports. You can run SEO audits for your clients and use this feature to give it the look and feel of your brand. You can change the language, apply colors and fonts, and also edit some bits of the content without affecting the important information in the reports. The interface is clean, simple, and very easy to use. It is also one of the most comprehensive SEO tools available in the market. Some additional features offered by SEOptimer include the Meta Tag generator, keyword generator, XML sitemap generator, and a few others. Using all these tools can give a pretty clear picture of how a website is doing and all the opportunities that it can grab.
SEOptimer offers a 14-day free trial and three different plans. While they do not advertise their annual plans on their website, you can request one through Livechat and get a negotiated rate.
Purpose: Backlink tracking and in-depth analysis. LinkMiner is an SEO tool offered by Mangools that specializes in backlink tracking and analysis. This tool is more important than keyword research tools as it is through backlinks that you can rank higher and increase domain authority. Using this SEO software you can identify powerful backlinks to your competitor’s pages within a couple of minutes and you can also determine which are the most powerful ones that could be replicated on your page. All you have to do is enter your competitor’s domain on LinkMiner and once you press Enter, much like its name, LinkMiner will start mining for backlinks. LinkMiner also has an algorithm that allows you to evaluate the strength of links to determine the ideal ones for your site.
It also provides an overview of each of the backlinks so that you have a better picture of the sites that you might be linking to and can also decide if it is worth linking to them. While tracking and analyzing backlinks you can also create a list of your favorite links and keep adding to it for future reference. LinkMiner offers the option to dig deeper into the backlink analysis and also allows you to trace new, old, and lost domains Using this tool, not only will you be rid of the need to manually check for backlinks to your competitor’s site, but you will also be presented with the most powerful backlinks with the highest opportunity at the click of a button. Along with other SEO software, this SEO tool is great to have in your arsenal. Mangools also offers several other SEO tools like KWFinder, SERPChecker, SERPWatcher, and SiteProfiler, all of which help with quite important SEO functions.
LinkMiner does not have a plan just for LinkMiner’s services but is included in pricing plans offered by the provider Mangools. It offers three different plans and LinkMiner is one of the tools that you get in each of the plans.
Purpose: Link Building. While Pitchbox is an outreach and link building platform, it offers some of the best SEO integrations which make it a feature-rich tool. You can use these SEO integrations to get all your important SEO metrics in one location. Pitchbox integrates the most important SEO tools into its software, some of which include Ahrefs, Semrush, and Moz. It allows you to evaluate websites based on the SEO metrics that are the most important to your research using only the tools that you like.
In other words, you can enjoy the benefits of many of the best SEO tools in the market from Pitchbox’s interface. You can also use important SEO information provided by Pitchbox to support your marketing, outreach, and influencer campaigns. This tool can help in building quality links and can also help bloggers as well as influencers in finding new link building and outreach opportunities with the help of the many other integrations that Pitchbox offers. Some other features that Pitchbox offers along with the SEO integrations include, personalized email templates, reporting and analytics, team management, and influencer outreach and link building.
Pitchbox offers custom pricing based on the services and integrations that you choose.
Google Search Console
Best free SEO tool to improve your site’s visibility on SERP.
Purpose: Complete website analysis If you are familiar with Google Webmasters Tool, you might also be aware of the fact that Google changed the name to Google Search Console. When combined with Google Analytics, you can take your website to a whole new level of performance and visibility. Initially, you will be required to add and verify ownership of your website on Google Search Console before you can use the tool. If yours is a relatively new website or one with many pages not thoroughly interlinked with each other, you could add your website’s sitemap. This ensures that all your pages get crawled and indexed properly.
When you make any changes to your website, Google Search Console makes it easier than other tools to submit the new changes to Google. Using this tool you can also identify all technical errors on your website before your site visitors encounter them. Even though Google Search Console offers search analytics data, it is vastly different from Google Analytics. It will tell you about your site’s performance on the search engine instead of telling you about your audience. You can also see the backlinks to your site using Google Search Console and identify the content that gets backlinks to the most and also see the anchor text used for each. It also lets you see how Google Bots crawl your pages specifically. If your site is not mobile-friendly, Google Search Console ensures that it informs you about that too. It also offers keyword tracking, which not only tells you about the keywords but also allows you to track your rank for each of them.
This useful SEO software is offered free of cost by Google.
Best all-in-one SEO tool to improve search engine visibility and rank higher on the SERP.
Purpose: Website analysis. Moz offers three different solutions each of which suits different kinds of businesses. While Moz Pro offers an all-in-one SEO solution, Moz Local offers SEO for location-specific businesses and STAT offers SERP insights. Moz allows you to conduct site audits using which you can identify technical SEO errors if any. It will crawl your website weekly and alert you about any new issue that might have arisen. It also helps prioritize issues according to importance towards performance.
You can use Moz to check for keyword ranking data and also see how your competitors have been doing and their strategy. Using SERP insights like location-based ranking, device-based, and ranking on different search engines, you can improve your SEO strategy by identifying opportunities. Moz offers a Page Optimization Score which tells you how well your pages have been optimized and also gives specially tailored optimization recommendations. You can also use Moz in your content strategy by using the related keywords and topics that Moz gathers from other top-ranking websites. One of the best features that Moz Pro offers is the SEO toolbar that gives you all important SEO information from one place. You can customize the toolbar to include metrics that matter to you, filter searches according to location and device, check for domain authority, and also export SERP data into a CSV file.
Moz offers four different pricing plans and monthly as well as yearly subscriptions. Irrespective of the plan that you choose, the sales team at Moz takes you through the setup and features of the software.
Best keyword research tool for content marketing and SEO.
Purpose: Keyword research and competitor analysis. Even though Ubersuggest offers some other SEO tools, it is best known for the keyword analyzer that it offers. If your business generates large amounts of content, this tool could be especially useful as it also helps generate content ideas. Using the keyword analyzer, you can identify keywords to target, traffic volume for each keyword, keyword difficulty, and also get search volume insights. You can also benefit from the content ideas that Ubersuggest provides based on what has already been working well. The two SEO specific tools that Ubersuggest offers are the Backlink Discovery Tool and SEO Analyzer.
Not only can you check the backlinks to your page but also see those of your competitors and understand their strategy over time. You can conduct an SEO audit on your page and identify SEO issues on your website, check the site speed, and get an overall SEO health score. Once the errors are identified, Ubersuggest will also offer recommendations on what could be improved for better performance and visibility and also help you identify untapped opportunities using the data that it provides. Ubersuggest can also help you get a better understanding of who your competitors are by identifying the competing domains, an estimate of their website traffic, and also identify the keywords that they rank for. By understanding their strategy, determining what has been working, and identifying gaps in their strategy as well as yours, you can take your SEO strategy and execution a notch higher.
Instead of offering annual pricing, Ubersuggest offers Lifetime pricing which means that you pay once and enjoy access to the tool for your lifetime. It turns out to be much cheaper than a monthly or annual subscription.
Best all-in-one SEO Plugin for WordPress, packed with features.
Purpose: Complete SEO for WordPress. Rank Math can be especially useful for first-time WordPress users who rely on trial and error to configure their websites. The set-up is quite intuitive and very easy to configure. The interface is very clean, simple, and easy to use. Whenever you create a post, it highlights all important information related to the post alongside and also gives you a preview of how it will appear in the SERPs. What makes Rank Math a powerful SEO tool is that it runs more than 30 SEO tests on each website to determine if everything is in place. It has Google Search Console built into the software, using which it gives information about sitemap, indexing, and others. Not only does this SEO tool allow you to track your website’s rank for certain keywords, but it also provides a history of how the ranking has evolved.
It offers the most advanced Schema Markup generator and types which helps your website stand out in the SERPs. By using Rank Math and its integration with Google Trends, not only can you identify the best keywords to target but you can also check associated trends according to region. You will not have to pay special attention to your image SEO as Rank Math automatically adds ALT tag and Title attribute, title text, and other important information to all images thereby automating the entire process. Local businesses can benefit immensely from the Local SEO features that this tool offers by providing locally searched keywords, adding appropriate metadata, and others.
Rank Math offers two different plans based on the ownership of the website, i.e., individually owned or owned by a business. It offers a 30-day money-back guarantee in case you do not think their services are right for your website.
Best SEO and PPC tool for complete competitor analysis.
Purpose: Competitive analysis. Spyfu is known for its competitive intelligence and the information it offers about competitors which not many other SEO tools provide. You get complete information about what your competitors have been doing, their strategy, their rankings, keywords, and much more. It is also one of the best PPC tools out in the market. It lets you do PPC keyword research, gives your PPC keyword suggestions, lets you drill into the keyword, and spend history for any site, looks at ads by your competitors, and more.
Spyfu gives you a list of keywords as suggestions that have worked for your competitors which can also act as a source of new content ideas for your page. You can look at the number of organic clicks they receive for each keyword and also what their focus keywords are. You can also track the backlinks to your competitor’s pages and identify new opportunities to get backlinks to your website. You can also compare two domains to compare keyword rankings and SEO strategies. Spyfu even provides detailed SEO and PPC reports through which you can derive many insights about your SEO strategy, identify what is working, compare with competitors, and revise your strategy. Spyfu also offers a feature called AdWords Advisor that gives you suggestions about which keywords to target.
Spyfu offers three different pricing plans on a monthly as well as annual basis. You can access all the Spyfu data irrespective of the package you choose.
Best SEO software with the most comprehensive website crawling and site audits.
Purpose: Site Audit. Source: Netpeak software You can use this SEO software to audit small and large websites with more than 1M pages and spot any possible issues that you might have missed by doing it manually. Netpeak Spider identifies broken pages and images, redirects, duplicate content, or meta refresh every time there are been any changes on your site. Netpeak Spider reads the website’s structure, internal and external linking, and other key parameters and presents suggestions on what could be improved, and highlights issues from the most critical to the pettiest.
Also, the software has a detailed note on every error with information about this type of issue and how to fix it – this feature allows even an SEO newbie got down into site audits. This SEO software is well-known for its website crawling feature that ensures that every single page on your website gets crawled. It spots pages that might not be crawled and shows you the cause so that you can correct it. Netpeak Spider also offers a unique feature called Internal PageRank count, which spots internal linking errors and finds out how link weight is shared on the website to find ‘burn’ pages. If you still have not an SEO team working for you, Netpeak Spider can also be your time-saver as your SEO team or a consultant.
Source: Netpeak software Netpeak Spider offers four plans, one of which is free. The paid plans are quite low-priced and starting from $19/month. Using these plans you can crawl an unlimited number of pages and sites.
Best website SEO analysis tool for small to midsize businesses.
Purpose: Website analysis. Woorank helps you identify how well your website has been performing on the most important SEO parameters and performs a site audit every time you enter the desired URL. You can use this feature on as many URLs as you need. Once Woorank shows you the SEO score for your website, it will also give you recommendations on how your score can be improved. Moreover, once you implement the changes, you can immediately see the changes in your score.
You also get a keyword tool with Woorank that can help you get a list of keywords specific to your business that rank well, track the keywords your competitors rank for, get localized keyword suggestions, and also organize your campaigns according to keywords. Using the competitive analysis feature you can also compare 3 competitors at a time, identify new competitors, see what has been working for them, and also keep a track of changes in their ranking. Woorank’s site crawl feature is said to be very powerful and helps you pick out SEO issues and errors on your website. As you keep adding content to your website, you can also automate the website crawling process so that any new errors get spotted automatically. You can also benefit from their bulk reporting feature, where all you have to do is enter the URLs that you want to look into and Woorank sends you reports for each of them.
Woorank offers a 14-day free trial and three different pricing plans. The Pro package allows you to optimize 1 website and using Premium, you can optimize up to 5. The Enterprise offers custom pricing and is ideal for agencies that have multiple projects running simultaneously.
Screaming Frog SEO Spider
Best SEO software with the most extensive website crawling and site audits.
Purpose: Site Audit. You can use this SEO software to audit small as well as large websites and identify any possible error that you might have manually missed. Screaming Frog SEO Spider detects broken links, redirects, duplicate pages, or meta refresh every time you make any changes to your site. Screaming Frog SEO Spider studies your website’s structure, internal architecture, and other key elements and provides suggestions on what could be improved. Y
ou can do detailed keyword and market research using this tool. This SEO software as its name suggests is known for its website crawling feature that ensures that every single page on your website gets crawled. It identifies pages that might not be crawled and tells you the cause so that you can remedy it. Screaming Frog SEO Spider also offers a unique feature called penalty recovery, which helps your website recover from penalties charged to your site by Google. If you do not already have an SEO team working for you, Screaming Frog SEO Spider can also help you as your SEO team or simply act as a consultant. Since Screaming Frog SEO Spider is also a marketing agency, some other features it offers are digital PR, link building, content marketing, social media promotion, reporting and analysis, and more.
Screaming Frog SEO Spider offers two plans only, one of which is free. The paid plan is quite affordable and is available for £149. Using this plan you can crawl an unlimited number of websites.
Best SEO tool that helps you find keywords for terms with low search volume.
Purpose: Keyword research. Seed Keywords is quite different from other SEO tools or keyword research tools in the market. It helps you find keywords to target when other tools do not offer sufficient data. Often keyword research tools might show extremely low search volume for a keyword that you want to target or might not have sufficient data available. This is where Seed Keywords comes in. All you have to do is create a search scenario, for, eg., “what would I type if I had to buy a house in Chicago?”
The software generates a link that you can share with your connections to collect their responses. The tool lets your connections create the keyword list for you and is based on actual terms that people like them might use to search for a specific and also covers a lot of possibilities. Although this might not give a complete picture and is based on small sample size, Seed Keywords may be a great place to get started.
This valuable SEO tool is available free of cost.
Best SEO tool for YouTube content creators that helps in getting more views.
Purpose: YouTube SEO Right from vloggers, brands, agencies, and MNCs, this SEO software can be beneficial for anyone who has a YouTube channel and would like to increase the number of views. Like website SEO tools, vidIQ takes charge of your YouTube channel SEO. You can use it to conduct channel audits and identify what is working on your website and what might be broken. vidIQ helps you identify what might be missing from your YouTube channel. You can also identify your competitors on YouTube and keep a track of their SEO strategy on YouTube. vidIQ also lets you compare the views on your video with other videos and creators.
You can also keep a track of what is trending using the Most Viewed tool. vidIQ also offers an Achievements Tool which makes it extremely easy to track and share achievements with your audience. You can even use the Real-Time Stats Bar to track all the important SEO data related to your YouTube channel and see how you have progressed so far. There are also several productivity tools that this software offers that can save a lot of editing time for content creators. This tool could be especially useful for YouTube influencers and content creators that are on the rise these days by helping them efficiently manage their page using software rather than getting caught up in manual processes.
vidIQ offers four different plans where the free plan might have limited features and is ideal only for those who are just getting started with YouTube. With some plans, you can also get coached on the services and understand how you can make the most of the tool.
Help a Reporter (HARO)
Purpose: High-quality backlinking. HARO is a popular online service that allows journalists to look for subject matter experts to include in their stories. It is therefore often seen as a great opportunity to earn backlinks to one’s site by submitting relevant answers. HARO sends out emails with queries and requirements where bloggers, influencers, and others can send in their answers. This helps the journalists get the answers and those who answer it get the exposure that they desire. All you have to do is, sign up for HARO, read their emails, and look for questions that you can answer.
Once you find one, you will be required to answer them as precisely as you can and submit it. If your answer meets what the journalists were looking for, your answer gets published in their article with the link provided by you. You can keep track of your pitches and their status through “My Pitches” on their dashboard. Once you have subscribed to a plan offered by HARO, you can access all topics from one place, filter opportunities using keywords, and also create a profile to be added to the featured articles. This way might be unconventional but is an excellent tool to get high-quality natural backlinks and also get the exposure of being mentioned by a reputed media house.
HARO offers free as well as paid plans each of which can help you identify open media opportunities right from your inbox.
Best WordPress caching plugin to optimize your site and improve site speed.
Purpose: Website optimization. WP Rocket is a caching plugin for WordPress that can help you speed up your website dramatically. Unlike most other similar services, the interface offered by WP Rocket is easy to use and simple. Irrespective of the size of your website and what you use it for, WP Rocket is used widely to speed up websites. You need a minimum of PHP 5.6 and must have Apache, Windows, NGINX, or Litespeed to use this SEO software. It also offers a few other SEO tools that most other caching software does not offer. WP Rocket shrinks the size of your code, combines multiple files, removes query strings, takes control of the WordPress Heartbeat API amongst other functions to speed up your website.
WP Rocket offers database optimization that cleans up your database by reducing its size, clearing bloat, and improving site performance. Some other features that it offers include CDN integration, DNS prefetch, lazy load, Sucuri integration, Cloudflare integration, and others. The tool offers caching of all pages for quick loading, caching for logged in users, preloading of cached pages as well as caching for mobile users. Using this tool you can also host your Google Analytics and Facebook pixels files locally.
WP Rocket offers three different pricing plans based on the number of websites you want to optimize. You can also utilize their 14-day money-back guarantee if you do not see any improvement in your site’s performance by then.
Best SEO software to identify technical SEO errors on your website.
Purpose: Website analysis. GTMetrix gives a detailed SEO analysis of any website of your choice and tells you what needs to be improved in the website for better performance. You can set up alerts that will inform you immediately as your website starts performing poorly. GTMetrix allows you to monitor your pages daily, weekly, monthly, or at any desired interval. Using GTMetrix you can also monitor the performance of your page from different locations and also across different devices.
GTMetrix also offers a robust reporting system that allows you to check your website’s performance on some of the most important SEO metrics. If errors occur on your page, GTMetrix helps you pinpoint on the exact problem and the cause. You can record your page loads, slow your playback to identify exact problems, view the page load in filmstrip view, and more. GTMetrix also offers some additional unique features like Email digests that help you streamline emailing, cookie sessions, white-labeling PDF reports, URL filtering, and others.
GTMetrix offers four different pricing plans, one of which is free. All other packs are designed keeping in mind the needs of different types of site owners like freelancers, companies, bloggers, and others.
A package of the best SEO tools that address every SEO requirement.
Purpose: Complete website optimization. Mangools is not a single SEO tool but is a software that offers many paid as well as unpaid SEO tools that perform different SEO activities. The different tools that Mangools offers are KWFinder for keyword research, SERPChecker for SERP analysis, SERPWatcher helps in keeping a track of ranking, LinkMiner deals with Backlink Analysis while SiteProfiler monitors performance on different SEO metrics.
The KWFinder helps you do thorough keyword research and identify focus keywords with the highest search volumes, do a local keyword search, get search volume data, track ranking based on keywords and identify competitor keywords. Using the SERPChecker you can easily study the SERPs across different locations all around the globe and understand the impact of answer boxes, snippes, images and carousels on website traffic. Mangools’ SERPWatcher provides daily updates about your ranking, lets you track location wise and device wise ranking and also lets you generate shareable performance reports. Using LinkMiner, you can keep track of backlinks to your website and also see backlinks to competitor pages and identify untapped opportunities from them.
Mangools offers four different pricing plans where you can save 40% on annual subscriptions. You can also utilize their 10-day free trial to test all the tools before subscribing to it.
What is an SEO Tool?
The fact that there are so many tools just to target SEO for websites and different social media platforms tells us how important SEO and SEO tools are to businesses. Every business these days MUST have an online presence if they wish to survive. Gone are the days when having a nicely set up brick and mortar store and polite store staff was all you needed to attract customers. However, with every business striving to create an online presence, how do you make your business stand out? You’ve finally set up your website, now how do you attract visitors? How do you tell them what you are selling? How do you attract local visitors to your store? Is spending on Ads the only way?
Here is where SEO comes in.
SEO stands for Search Engine Optimization and involves a series of steps taken to improve the performance of your website so that not only does it get discovered on the search engine but also attracts quality traffic. Often, people are mistaken that SEO is all about keywords and search engine optimized content only. Do that and you are good to go. This couldn’t be further from the truth. There is so much more to SEO than keywords and content, even though they are two very important components. There are two types of SEO.
- On-page SEO refers to all the SEO related activities that are performed on the website, like optimizing the title and meta tags, adding alt tags to images, URL optimization, internal and external links, content formatting, and more.
- Off-page SEO on the other hand refers to the activities of your website that affect your site’s ranking, like backlinks, social networking, commenting, participating in forums, and others.
While some companies that are extremely low on budget or have an inexperienced SEO team might do all of this manually, most others rely on SEO tools that make life much simpler. These SEO tools do all the hard work for you and all you might have to do is execute or give some basic commands. SEO tools first analyze the performance of your website on several SEO parameters like links, domain authority, mobile compatibility, security, page speed, and others by conducting an audit. It then tells you how optimized your pages are.
The best SEO software in the market also tells you where your website lacks and offers recommendations about what can be improved. They provide information on keywords, tell you how you rank for your focus keywords, show you the backlinks to your pages, give you an idea about your competitor’s strategy and also help you generate content ideas. Like most other software, you can automate a lot of your SEO processes by using SEO tools. By scheduling SEO audits, SEO tools automatically tell you as soon as they detect technical SEO errors on your page. Now that you have an idea of what SEO and SEO tools, let us look at the many benefits that SEO tools offer.
Optimize and test your pages continuously
When you start using an SEO tool, the first thing that is done is an SEO audit which tells you how well your site has been performing on important SEO parameters and where there is the scope of improvement. Furthermore, you have the privilege to schedule regular audits and identify errors every time you make changes or add new content to your website. Therefore your website automatically gets checked and you can keep optimizing the page as soon as you receive an error message.
Thorough website analysis
Unlike human beings, your SEO software does not commit mistakes. It analyzes every single element of your website without missing a single link, keyword, URL, tags, or other SEO parameters. Source: SEOptimer SEO tools do a thorough analysis of your website and tell you how your website has been performing on different parameters so you know what exactly needs to be improved. Using an SEO tool, not only can you check what is happening on your site but you can also track what is happening off your website.
Staying up-to-date with algorithmic changes by search engines
If you manage your SEO manually, your SEO will have to constantly be on their toes to keep pace with algorithmic changes to search engines. Sometimes SEOs put in months of hard work and all of it goes down the drain just because an algorithm changed drastically rendering their strategy obsolete. With SEO tools, this can completely be taken care of. SEO software providers need to be up-to-date with all the changes that can affect SEO and implement them into their software for optimal performance so that their clients are not affected. So you know that your SEO software offers the latest SEO tactics and all changes have been deployed on your pages as well.
Understand competitor’s SEO strategy
The best SEO tools allow you to do a competitor analysis and understand what your competitors have been doing, what has been working for them, or even learn from their mistakes. You can get the list of keywords targeted by your competitors, generate content ideas, and also analyze their SEO strategy. This can help businesses implement what has been working already instead of wasting resources as well as time on trial and error. Sometimes looking at the competitors’ strategy you might be able to spot opportunities that might have gone unnoticed. Some SEO tools also let you track the ranking of your competitor’s pages for specific keywords. SEO tools like Spyfu even offer competitor intelligence where you can see the ads by your competitors and spy on their SEO strategy.
Using SEO tools, not only can you track the backlinks to your website but you can also check the backlinks to your competitor’s websites. Some of the best SEO tools even show you the anchor text for each link so that you know what kind of content links to each of the pages and thereby try to capitalize on that knowledge. By having access to your competitor’s backlinks you can also identify sites that might want to link to your pages. This way you can try to deliberately link to high domain authority pages instead of waiting for links to happen.
Target keywords that people actually search
Often, digital marketers may commit the mistake of targeting keywords that are not being searched for, i.e., words with low search volume. Sometimes there might not be enough data available for a particular search term. When this happens, your page may be the best in your industry, but people are not looking for it in the search box, and therefore, they will never find it. Source: KWFinder With SEO tools, you no longer have to do manual keyword research. All you have to do is enter a seed keyword and your SEO tool will generate a list of keywords for you and also offer related keywords and suggestions. Some unique tools like Seed Keywords even let you collect keyword suggestions from your connections if you do not find sufficient search data. Ubersuggest even offers content ideas based on the keywords. Using keyword research you can also see the keywords that your competitors rank for and analyze the keyword difficulty. Moreover, using an SEO tool you can even check where you rank for a particular keyword and compare it with your competitors’ ranking.
Increase search engine visibility
This is the most obvious and well-known benefit that SEO tools offer. Higher visibility, higher the traffic to your pages. By optimizing your website and linking to high DA pages, the search engine visibility of your website invariably increases. SEO tools help in correcting all technical SEO errors that might be obstructing your website from getting crawled and indexed. SEO tools ensure that sitemaps have been submitted to the search engines and proper directions are given to bots to crawl each of your pages so that it shows in the SERPs.
Rank higher on the SERPs
Search engines reward sites that are mobile-friendly, load fast, provide valuable content, and do not mislead visitors. Your SEO tool ensures that all of these points are taken care of and your pages are optimized. Often, with wrong SEO practices and manual SEO, it might take months for your website to get even one organic visitor. But with automated SEO processes and SEO tools that continuously tell you how to optimize your websites, the ranking on SERPs improves relatively quickly.
SEO Tools FAQ
How long does SEO take?
SEO efforts start showing results after 4-6 months after which it slowly starts growing. This is because competitors already occupy the top position in search engines and have been around for a comparatively longer time. Your website needs to get noticed, so it all depends on the efforts made to stand out. If you can establish many high-quality backlinks to your website, then the duration may be shorter, but such cases are sporadic.
Do I need SEO tools?
Yes, you do need SEO tools unless your business’ online presence isn’t a very important factor. SEO tools make the manual processes easy and error-free. SEO tools help you perform some activities which are quite impossible manually. Using SEO tools you can track backlinks to your site. While keyword research can still be done by your digital marketer, tracking your website’s ranking for a particular keyword may be possible only using an SEO tool. Also, you might be able to identify who your competitors are without an SEO tool, but it’s your SEO tool that can help you understand their SEO strategy, performance, and where you stand in comparison. SEO tools also offer reporting and analysis which makes it easier to identify gaps, opportunities, trends, and more that might get missed during manual reporting. There are many reasons as to why you should choose an SEO tool, but the main reasons would be that your SEO processes become streamlined and manageable by one person from a single tab.
What is the best free SEO tool?
It would be difficult to name one best free SEO tool as each SEO tool has its own USP. However, our choices would be Seobility, SEOQuake, and Seed Keywords each of which is available free of cost. Each of these addresses different problems like Seobility is best for website crawling and site audits, SEOQuake is ideal for domain comparison and Seed Keywords helps in keyword research.
How much should I spend on SEO?
The amount you should spend on SEO completely depends on the size of your website, your budget, the agency you hire, the amount of content you generate, and most importantly, your competitors. If you want to rank at the top and your competitor spends $1,000 to be there, you might need to decide a price accordingly. If 70% of your revenue comes from your website, it might be wise to have a budget higher than the business that gets about 20%-30% of their revenue from websites. While calculating your SEO budget, you should consider the cost of your SEO personnel as well as the software you plan to implement as well.
Is SEO difficult?
SEO tools are absolutely worth it. SEO helps you get discovered on the search engines and SEO tools make the process easy. It might be a one-time investment but the ROI can be massive. SEO tools can help you identify technical SEO errors on your site within seconds and tell you where your site could be improved. Without SEO tools, identifying whether your site has been indexed if all links have been working, how well your keywords have been ranking or what your competitors have been doing remains unknown or requires a lot of effort. Your website could be a major source of your revenue and SEO tools can help you determine if your visitors are having a seamless experience on your site and can find you when they look for your service.
How do I find SEO keywords?
You can do keyword research manually as well as using SEO tools. To come up with relevant keywords you need to identify what you want to look for, i.e., related ideas and seed keywords. These seed keywords help you identify related keywords. Once you have your seed keywords, you can use tools like Ahrefs, Authority Labs, Long Tail Pro, to do your keyword research. These tools do detailed keyword research for you and give you other important information like search volume, keyword difficulty, and others. If you haven’t subscribed to any of the paid SEO tools there are also options like Ubersuggest, Ahrefs, and SEMrush which allow a certain number of free keyword searches each day. If you do not find sufficient information for a particular keyword, you can also use the free tool Seed Keywords to collect keyword suggestions from your friends, family, and other connections.
Summary How to Rank #1 on Google and Grow Your Website Traffic
Since we have been able to keep you engaged so far, it is safe to assume that you are eager to rank higher on the search engine. If you are looking for a tool that can help you identify technical SEO errors there’s Site Checker, Yoast SEO, and Seobility. If keyword research for content is your main concern our suggestions are Ahrefs, Ubersuggest, SEMrush. If you would like to know what your competitors are doing and replicate their strategy then Growth Bar, Advanced Web Ranking, and Serpstat are the ideal choices. If you choose the right SEO software that suits your budget and also meets your SEO needs, you are surely going to see improvements in your rankings soon. Summary You can start with the free versions of the freemium tools to determine if these are the right tools for your conversion goals, and if one or more work well for you, you always have the option to upgrade to a paid plan. You are sure to find a tool that fits your needs and budget, and once you find one that works well, stick with it. Whichever tool and plan you choose, make sure that you are maximizing all the value you can possibly get from it. Implementation and experimentation are perhaps the most important aspects of search engine optimization – but all the results and recommendations in the world are useless if you don’t follow through and execute.